Last week, Desmond Anthony, one of Abuja’s foremost entertainment experts met with major records labels In Lagos, to discuss the Abuja music industry. Desmond met with experienced talent scouts like Honour Aghedo of Universal Music Group, Gbenga Sanusi of Doblesies Entertainment, and Onerpm’s Lucky Freeman for these conversations.
Abuja has a lot of new artistes who produce amazing music. Some of the artists include Psycho YP, Zilla, Odumodu Blvck, Phaemous, and many more. The talent scouts even admitted that they have heard some of their songs. However, these artistes are relatively unknown outside Abuja.
Artistes face many challenges when they are new in the game. They devote time and money to produce beautiful music, but because they are unknown, the music they make does not yield any results. Record labels on the other hand have the expertise needed to monetize music. They have skilled Music producers and sound engineers, they have professional music marketers who can design powerful marketing strategies to sell music, but they need amazing artistes. Desmond plans to unite both sides by sending music demos from Abuja artistes to the Lagos record labels. This will help spread the Abuja sound throughout Nigeria and the world.
Few artistes have the financial resources needed to push music into the market. Most artistes need investors to finance their careers. The music industry in Abuja relatively young with very few people who are willing to invest in music. If you do not have the money to be able to put together a proper campaign for your music, your promotional work is not going to be very successful. Record labels give the artist the finances they need to be able to promote their releases and to get the exposure they need. Record labels in Lagos have the funds, expertise and experience needed to push an artiste into limelight, this combination may not be readily available in Abuja.
Movie companies and advertisers may need to include music into their TV shows, movies, or commercials. They will not go around looking for individual upcoming artistes. Record labels can give artistes access to these valuable opportunities. If you are an Abuja artiste, exploit the unique opportunity Desmond has opened up and get the boost you need for your career.